Make no mistake: most people approach their business the wrong way. Let me give you a bit of an idea of why this is the case. You see, there are 2 ways you can think about your business. There is opportunistic thinking, and strategic thinking.

Sadly, very few think strategically. Most entrepreneurs think opportunistically. <--Biggest word I’ve ever used on this blog.

Every successful entrepreneur I’ve ever worked with thinks strategically. As you might guess, everyone I’ve come across who’s struggling and can’t seem to gain any sort of traction with their business are opportunistic thinkers. So what’s the difference between the two?

Opportunistic Thinkers:

  • Chase shiny objects and latest fads
  • Give up on ideas quickly, many times before they’ve been fully tested
  • Always look for the easy way or “magic bullet”
  • Jump from project to project without thought as to if/how those projects relate to long term goals

    Strategic Thinkers:

  • Have a clear vision and execute that vision
  • Create new ideas that directly relate to achieving vision
  • Look for opportunities that support core vision
  • Say no to distractions and things that aren’t inline with core vision

    Do you have a clear vision of what you want your business to become?

    Opportunistic thinkers have no criteria for their business. They are floaters who try one thing for awhile and then chase something else the moment Plan A didn’t work. Opportunistic thinkers live in Plan B. Strategic thinkers are always working Plan A.

    Strategic thinkers evaluate the new and ask if it fits their current approach or if it’s possibly superior to their current approach. But their laser focus always ensures they evaluate opportunities based on how they fit in with their strategy.

    Even if you have a vision, you won’t reach it if you have no strategic plan to achieve it.

    You want to build a business that lasts long term. One that can consistently provide value to your life. You can’t achieve this without a solid strategy. Without a strategic plan you’ll find yourself constantly chasing the next big thing, constantly changing how you market your business, and constantly looking for a lucky break.

    One more thing I want to stress is the importance of evaluating all of the activities that take place in your business. Are these areas of your business part of your strategy to achieve your vision, or are you just throwing stuff at the wall to see if sticks?

    Take a look at things like your content, products, design, service, and even the types of information you digest. Do all of these activities tie into your business in a strategic way? Or are they a spur-of-the-moment idea that seemed good at the time?

    Truth be told, I know many entrepreneurs who aren’t doing today what they were doing 5 years ago, or even 2 years ago. Yes, things change. But if you’re going to pour your blood, sweat, and tears into building a business don’t you want to build a business that is stable and will last?

    What this all boils down to is that they way you approach your business is determined by how you think about business. So, my question for you is which type of thinker are you?

    Photo by margolove