The moment he asked the question I knew I wouldn’t be able to answer it as easily as one might think. My friend Winston asked me if I could recommend a book to him that would assist him with achieving his goals. My response was “I can recommend several!”

Winston is an avid reader and someone, like you, who is always looking to improve and grow. Excitedly he said, “send me a list”. Rather than let him have all the fun, I wrote the list here so you can benefit as well.

1. The Greatest Salesman In The World The Greatest Salesman In The World

Except for The Bible, no book has impacted my life as greatly as The Greatest Salesman In The World by Og Mandino. This book is full of strategies that not only work, they are easy to apply. So many books teach a process that works for the author but don’t translate to the reader as well. This is not one of them. This book teaches you how to focus, have the right attitude, and how to truly achieve your goals. It’s inspiring and easy to read. It forces you to remember what you’ve learned so that you can apply them daily. Read it once a year.




2. Think & Grow Rich Think & Grow Rich

I’m shocked by how many entrepreneurs and leaders haven’t read this book. This is required reading if there ever was any. A classic written by Napoleon Hill in the 1930’s, it’s just as important today as it was then. In fact, I’d argue it’s more helpful and needed now than during the Great Depression when it was originally published. Hill’s principles of success are universal and the examples he shares of who used them effectively also happen to be some of history’s greatest leaders.




3. As A Man Thinketh As A Man Thinketh

Right up there with The Greatest Salesman In The World, this book has impacted my life and business in a tremendous way. As a leader, everything starts with you. You start with your thoughts. If you don’t get control of your thoughts and habits, you’ll be an ineffective leader. This book is powerful and challenging. It will push you outside of your comfort zone and that’s a good thing.





4. Man’s Search For Meaning Mans Search For Meaning

This powerful book from Victor Frankl will pull at your heart. It will leave you with a new perspective on handling problems. Frankl tells how he survived a Nazi death camp and in doing so outlines how to keep focused and find purpose in all that we do. How does this book help you as a leader? You’re going to face challenges. How you react to those challenges will determine your effectiveness as a leader. Learning how to focus your thoughts during difficult times is a skill as leaders must acquire.




5. The Dip The Dip

Seth Godin is one of my favorite authors and this is without a doubt his most under-rated book. How long do you hang onto that idea or project before jumping to plan B? Godin tells you in The Dip. A short book that won’t take you more than an hour to read but will benefit you for years to come. You’ve faced ups and downs as a leader, now you’ll know when to stick with an idea and when it’s best to move on.





6. Psycho-Cybernetics Psycho-Cybernetics

A horrible title for a book that is one of the most helpful books every written. Dr. Maxwell Maltz writes in a way that you feel like he’s only talking to you. If you don’t believe in yourself, you can’t expect anyone else to believe in you either. Maltz educates on how to create and re-define your identity and self-worth. I’ve struggled with low self-esteem for the majority of my life. This book has helped me in that area more than any other. It is a life-saver.





7. The Art Of Selfishness The Art Of Selfishness

This little-known book was written by Dr. David Seabury decades ago. Don’t let the title fool you. This book is NOT about getting your own way all the time. It’s about not being a victim when it comes to your success. It dives deep into how to take care of yourself so that you can take care of others. Each chapter is more powerful than the next. Very few people of today’s generation know about this book. Those who do have a huge advantage in business and life.





8. The Success System That Never Fails The Success System That Never Fails

Can there be a self-improvement book that is practical and not full of cheesy inspirational quotes? There can and there is. W. Clement Stone wrote one of the most effective books of all time. It’s simple. It’s easy to understand the concepts. It flat out works. Leaders should read it, apply it, and teach it to their team.






9. Thou Shall Prosper Thou Shall Prosper

What does a book about money, written by a Rabbi, have to do with leadership? The answer is everything. If you can’t manage an inanimate object such as money, how can you expect to manage people? This book is the best book on money that I’ve ever read. Rabbi Daniel Lapin explains how to think about money and how to use money for good. Bonus: it’s the easiest to read book on finance I’ve come across. The rest bore me to death.





10. Success Through A Positive Mental Attitude Success Through A Positive Mental Attitude

At number ten is a book written by two authors already on this list. Napoleon Hill and W. Clement Stone co-wrote what is possibly their best work. As a leader, if your attitude isn’t right nothing else will be either. Attitude is contagious. Those you are leading not only expect a good attitude from you, they demand it. If you think your attitude is fine and that you don’t need to read an entire book on it, then you are who needs to read this book the most.




If you found this list helpful, you’ll likely enjoy this post as well: How To Get The Most Out Of The Books You Read