In a letter President Abraham Lincoln wrote to a friend he included an apology that read “I’m sorry I could not have written a shorter letter, but I didn’t have the time.” He wanted the time to make sure his letter was informative, yet concise.

Are you doing the same with your writing?

Some people seem to write blog posts like there’s an award for the post with the most words. That’s an award I’m happy I’ll never win.

If you can’t make your point in less than 1,000 words then you don’t have one.

Every word counts. Don’t fill your posts with filler, stories that don’t reinforce the point, or rambling thoughts that barely support your idea.

Question: How long/short should a post be?

Answer: As long as it takes, but not longer.

If your post is 2,000 words but that’s because you cut it down from 3,000 then you’re doing it right. If your post is 200 words because you cut it down from 750, you’re doing it right.

Long blog posts are fine, as long as you’ve taken the time to make sure every word serves a purpose.

You don’t need thousands of words to share an idea, inspire, provoke, encourage, inform, or educate. You just need to be able to get your point across.

Don’t worry about whether or not your blog post is too long or too short. Worry about whether or not it’s interesting & helpful.