Silence

Why Nobody Is Talking About Your Business

Word of mouth marketing is the holy grail of marketing methods. The best brands in the world are the ones that have a large (and high quality) amount of people talking about what they do. So the question begs to be asked, is anyone talking about your business?

Here’s just a few reasons why they may not be…

- It sucks.
- No distinction between you and your competition.
- It’s so exclusive they want to keep it to themselves.
- Doing business with you the first time wasn’t amazing.
- Doing business with you isn’t a fun experience.
- Doing business with you isn’t a rewarding experience.
- They’re embarrassed they like it.
- It’s boring.
- You don’t make it easy to do so.
- There’s nothing in it for them.
- Your product/service doesn’t live up to it’s promise
- They don’t trust you.
- They don’t believe you.
- They don’t believe in you.
- They don’t know you exist.
- Their friends aren’t talking about it.
- It doesn’t make them cooler if they share it with someone.
- It doesn’t make them more helpful if they share it with someone.
- You’ve moved on to the next customer, so they’ve forgotten about you.
- You haven’t asked them.

There are many reasons why people aren’t talking about your brand, your products, your content, or you. Have you taken the time to evaluate any of them?

Photo Credit: Me with tape over my mouth.

  • RoryStern

    John -

    Great points listed out above.  When I saw your subject line, I immediately started thinking about something I heard years ago that was very powerful.  I don’t remember the exact quote,” but I remember the concept.

    One of the reasons behind many of what you listed out, is that YOU (the business owner) are always thinking about your business.  You know it’s there.  You know what you do and what you offer.  But your audience likely is NOT thinking about you all the time.  So you have to remind them by getting in front of your target demographic on a consistent basis, offering value, and positioning yourself as someone that can help.

    Ya, there is more to it…but this can account for why people aren’t talking about you, sending you referrals, not asking…etc…etc…

    Just a thought.  You got me thinking.  Thank you again for being there and putting this great and valuable content out there for us.

    Rory

  • http://www.JohnMichaelMorgan.com John Morgan

    Excellent points Rory! I’m glad the post got you thinking!

  • wordsmith42

    John,

    The first thought in my head upon seeing the title was, “Uh-oh…”
    Definitely some great points to ponder.

    RS

  • http://twitter.com/AkranToronto Richard Hatch

    Word of mouth marketing is awesome. You get a lot more word of mouth when you provide excellent service but also support it with other types of marketing or activities (social media) that keep you on peoples mind. It is important to build a good referral network of people that you like and trust and feel good about referring.

    Thanks John, great value as always.

  • http://www.JohnMichaelMorgan.com John Morgan

    You’re welcome! 

  • http://owengreaves.com/ owengreaves

    I know why nobody’s talking about my business, I’m sure it’s because I’m boring! Not interesting! Oh wait, that’s my wife’s point, nevermind…. I’ve never concerned myself with competition, mostly because I’m not that kind of business, I do want to be interesting, and create food for thought…but much of what you list here applys to everyone, competition or not.

    Thanks John!

     

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