Tag

Branding

Book Review, Branding

Can Your Brand Manage Itself?

After experiencing death up close and personal, my good friend Robert D. Smith made a commitment to live every day as if it were his last. The result? He’s built an incredible business as the manager of Andy Andrews (best-selling…

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Success

Why Is Success Hard?

You live in a time when it’s easier to access information and gain knowledge than ever before in history. Examples of how businesses succeed and fail are everywhere you look. Entrepreneurial leaders are out in the open to be seen…

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Success

12 Causes Of Entrepreneurial Failure

Entrepreneurial success actually has little to do with good ideas or bad ideas, strong markets or weak markets. It has everything to do with how you think and behave. Your thoughts and habits are the determining factor to success. Here…

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Branding

4 Keys To Establishing Brand Trust

Does your brand command trust? If you want it to be a success then it must. Business doesn’t happen without a certain level of trust. Don’t underestimate the importance of trust in branding. When you build trust it’s easier to…

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Branding

How To Face A PR Crisis

You don’t have to be a big company to deal with negative publicity. You can be a solo entrepreneur or small business and still find a way to land in hot water with your audience. Most brands handle these situations…

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Branding

8 Traits Of Remarkably Successful Brands

Let’s face it, very few brands are remarkable. Fortunately, those who are leave clues as to how they mastered a level of success most brands only dream about.  In the past 10+ years of working with brands, I’ve noticed several recurring…

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Branding

4 Step Formula For Brand Success

After spending over a decade studying and working with brands, I’ve noticed some consistencies among the successful, and some consistencies among those who fail. There are many elements that go into make a brand a success. But there is a…

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