Why Passion Beats Persuasion

Are you trying to persuade people to purchase your product or service?

Great brands and great leaders don’t rely on persuasion as a sales tactic. They let their passion do the selling for them. Steve Jobs didn’t need to convince you or persuade you to purchase Apple’s products. His passion and confidence in those products was easy to not only see but feel.

Never forget this:

Passion attracts sales

Persuasion convinces sales

There are far too many businesses trying their hardest to convince people to purchase their product or service. Yes, you have to sell and yes you have to market your business. But if you lack passion and confidence in what you do then you’ll always be trying to persuade people to purchase. This can be very exhausting as well as time consuming.

The problem with persuasion is that it can often turn into desperation. Once desperation sets in marketing turns into being pushy and often times sneaky. If you believe in what you’re doing 100% and feel extremely passionate about it, then under no circumstance should you hide that passion.

Passion is contagious. We love to rally behind passionate people and we feel confident making a purchase from someone who clearly believes in what they do. The more confident you are about your product or service the more confident a consumer will be in purchasing it.

No one rallies around the person or company who lacks passion.

Would you rather attract people to your brand or constantly persuade people to purchase your latest product or service?

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  • http://twitter.com/Chris_Eh_Young Chris Eh Young

    Passion is contagious and desperation reeks.

  • Guest

    Simply put my friend. :)

  • http://www.facebook.com/brandonellistv Brandon Ellis

    Nice thoughts John.

    In a way, I think Passion is the best type of persuasion.
    It may come as an after effect and non-intentional but
    when true passion is read or seen or heard people are
    almost magically persuaded to check out everything you
    or your company are doing.

    You can be just an ordinary
        -designer
        -marketer
        -consultant
        -etc…

    But when you back it with your unique passion the service becomes
    you.

    I don’t know of any wine store owner names. But I know Gary Vay-ner-chuk.
    Same with Steve Jobs, Richard Branson, Mark Cuban, and even a few locals
    in my area doing it right…

    Great stuff bro.

    Just picked up your book btw.

    Look forward to the read!

    Best,

    Brandon 

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks Brandon! You make some excellent points and those are good examples. Also, thanks for picking up the book!!! Let me know what you think.

  • Davidfitzgerald

    For me passion and persuasion must be backed up with substance. Passionate “hot air” might be entertaining but still unconvincing.

    Passion + authority = persuasion (for me).

    Is passion aquired or inherited??

    Enjoyed the post John

    Thank you

    David

  • http://www.JohnMichaelMorgan.com John Morgan

    I think passion can be acquired. You’re right about it being “hot air” a lot of times. Sometimes all an entrepreneur is passionate about is money. That’s typically when it comes across as unconvincing as you mentioned. 

    Thanks David!

  • http://twitter.com/PointA_PointB Catherine Morgan

    *hugs* Awesome.

  • http://www.seamusanthony.com Seamus Anthony

    I think desperation is rampant in marketing and I have recently become painfully aware that it has often been rampant in mine also. If you’re full of fear of poverty it comes through and repels. If you’re just making stuff that you love and you think others will too … well, you already wrote the post!

    Amazon suggested I’d like your book, it was right, I do. So thanks :-)

  • http://www.JohnMichaelMorgan.com John Morgan

    Glad you enjoyed the post and so glad you like the book! I’d love it if you could leave a review on Amazon when you’re finished with it. :)

  • http://www.seamusanthony.com Seamus Anthony

    Sure why not. That will be a first for me. You have some interesting points, like not posting the same thing across different platforms, little things like that which add up to make the difference.

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks! Looking forward to it!

  • http://www.seamusanthony.com/ Seamus Anthony

    Hey John – got to it finally :-) should see it online soon. 

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks! 

  • http://www.seamusanthony.com/ Seamus Anthony

    No worries – hope it communicates that I totally loved the book, wrote it in a damn hurry and re-reading it now I note it a) has a shocking typo – Bah! and b) is pretty honest, hopefully not too honest! Hey – 5 stars!!!

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