Rage Against The Computer

It’s true that no one is perfect. Some of us are a lot closer than others, but ultimately we all have our flaws. It’s been almost 2 years since I wrote this post: 7 Ways To Murder Your Brand With Social Media. Consider this post to be the sequel.

Social media hasn’t changed. Some people use it wisely, while others destroy their brand in massive fashion. The mistake I see being made daily is when people are completely unaware of how little things they do affect their brand.

I’ve said this a thousand times: EVERYTHING YOU DO IS BRANDING.

You should never take your audience for granted. The attention they give you is a gift. Be alert when you’re using social media. Everything you do either works for your brand or against it.

Here’s 7 ways you’re getting on your social media audiences nerves…

Step 1: “Like” your own Facebook status. We know you like it…you wrote it.

Step 2: Retweeting compliments. We get it…you’re excited someone likes you. But you wouldn’t go around offline saying “guess what so-and-so just said about me”. And if you would do that, you’re my mother-in-law. Doing this in moderation is one thing, doing this every time someone says anything that resembles a compliment is another…and annoying.

Step 3: Connecting every social network together. You’re lazy. We totally understand that. But the language doesn’t cross over. That’s right…your #hashtag on Facebook looks stupid. Stop it.

Step 4: Adding “please RT” to your tweets. This reeks of desperation. If you want someone to RT something then create something worth sharing. (and for the record, I know that adding “please rt” does statistically increase your number of RT’s. But it also statistically increases you looking sad.)

Step 5: Retweeting breaking news…3 days after it broke. You may not check social media sites daily, but it’s safe to assume your audience does.

Step 6: Complaining. Yes, I see the irony that I’m complaining here. Annoying isn’t it? Your audience doesn’t want your negativity thrown on them. Everyone has problems and your audience cares infinitely more about their own than they care about yours.

Step 7: Slamming political parties. Want to tell the world how much you hate (insert any party here)? CONGRATS! You just alienated 1/2 of your audience. It’s okay to share your political opinions without bashing the person you’re against.

One offense won’t send your audience heading for the hills. Multiple offenses that are repeated often however, will cause your audience to not be so tolerant.

Photo by Reid Rosenberg