Category

Branding

Book Review, Branding

Can Your Brand Manage Itself?

After experiencing death up close and personal, my good friend Robert D. Smith made a commitment to live every day as if it were his last. The result? He’s built an incredible business as the manager of Andy Andrews (best-selling…

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Branding

4 Keys To Establishing Brand Trust

Does your brand command trust? If you want it to be a success then it must. Business doesn’t happen without a certain level of trust. Don’t underestimate the importance of trust in branding. When you build trust it’s easier to…

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Branding

How To Face A PR Crisis

You don’t have to be a big company to deal with negative publicity. You can be a solo entrepreneur or small business and still find a way to land in hot water with your audience. Most brands handle these situations…

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Branding

8 Traits Of Remarkably Successful Brands

Let’s face it, very few brands are remarkable. Fortunately, those who are leave clues as to how they mastered a level of success most brands only dream about.  In the past 10+ years of working with brands, I’ve noticed several recurring…

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