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Branding

Branding

4 Keys To Establishing Brand Trust

Does your brand command trust? If you want it to be a success then it must. Business doesn’t happen without a certain level of trust. Don’t underestimate the importance of trust in branding. When you build trust it’s easier to…

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Branding

How To Face A PR Crisis

You don’t have to be a big company to deal with negative publicity. You can be a solo entrepreneur or small business and still find a way to land in hot water with your audience. Most brands handle these situations…

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Branding

8 Traits Of Remarkably Successful Brands

Let’s face it, very few brands are remarkable. Fortunately, those who are leave clues as to how they mastered a level of success most brands only dream about.  In the past 10+ years of working with brands, I’ve noticed several recurring…

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Branding

4 Step Formula For Brand Success

After spending over a decade studying and working with brands, I’ve noticed some consistencies among the successful, and some consistencies among those who fail. There are many elements that go into make a brand a success. But there is a…

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