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#1 Amazon.com Best Selling Marketing Book
#2 Amazon.com Best Selling Business Book
#1 Amazon.com Top-Rated Marketing & Sales Book
Winner of the Small Business Book Awards 2012 (marketing category)
@johnmorgan Finally had a chance to get through your book and loved it. Very readable. Very actionable. Very important. Kudos!
— Chet Holmes (@chetholmes) January 6, 2012
The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine offers a blueprint for your brand framework, with step-by-step guidance, including:
- Know who your target audience is and what they want
- Define your position as the go-to authority in your industry
- Determine your audience’s problem and create a solution for them
- Produce valuable content that attracts your audience and engages them
- Promote yourself without pestering people
- Over-deliver on your promise
The machine is a rusted piece of junk in the marketplace. Ditch traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
@johnmorgan John,I’m pretty sure your book is going to change my life and I’ll be singing your praises (unsolicited) for all eternity.
— Mary Meldrum (@MaryMeldrum) December 9, 2011
Just finished reading @johnmorgan‘s book – Brand Against The Machine – highly recommended, straight ahead teaching, thanks John.
— Owen Greaves (@OwenGreaves) December 14, 2011
Finished your book last night @johnmorgan It rocked! Now, the work begins…
— Joel Libava (@FranchiseKing) January 3, 2012
Reading Brand Against The Machine by @johnmorgan – literally highlighting every single page (and almost every word!) on my iPad. Wow!
— John Nemo (@JohnNemoPR) May 22, 2012
Finally got to finish @johnmorgan Brand Against the Machine last night stayed up till 2am this morning to finish it.Absolutely fantastic!
— simon kerr (@TechPlanIT) May 24, 2012
@johnmorgan just read your book. I don’t think I’ll get any sleep tonight. Feeling too inspired.
— Pierre de Schaetzen (@pidesc) June 9, 2012
Fantastic book, @johnmorgan! I can’t decide if I want to read it again or lend it to my friends 😛
— Brent Smith (@TheToonsmith) May 15, 2012
I’ve never highlighted more pages in a book like I have “Brand Against the Machine” @johnmorgan
— Jamey Tucker (@JameyTucker) March 21, 2012
I highly recommend any business owners/entrepreneurs read @johnmorgan‘s book Brand Against the Machine. Well written, useful info!
— JasonKorn (@Jason_Korn) March 20, 2012
What People Are Saying About Brand Against The Machine:
“John Morgan has something here. I’m a big fan of how he words things, and there’s a value in keeping a notepad handy. I changed something based on Morgan’s work. You will, too!” – Chris Brogan, President Human Business Works, Author of Trust Agents
“In a world where every individual has the ability to broadcast their thoughts to the world, the brand as we have known it to date must be redefined. Brand Against The Machine is the new definition for brands. As John writes so cogently, you don’t brand at people, you brand with people. How do you do that? Read on…” – Mitch Joel – President of Twist Image and Author of Six Pixels of Separation.
“What you think your brand is doesn’t matter anymore. The machine is broken. John has written an awesome book that goes over the how and why it’s broken, but most importantly what you can do to Brand Against The Machine.” – Scott Stratten, Best-Selling Author of UnMarketing: Stop Marketing. Start Engaging.
“Regardless of whether you are a solo-preneur in need of understanding branding and applying it to your business, or a long-time veteran of the branding wars, this book will provide you with some terrific wisdom and information. Utilize the contents of this book and accelerate your positioning in the marketplace and the money in your bank account.” – Bob Burg, coauthor of The Go-Giver and author of Endless Referrals
“John Morgan’s book is the ultimate branding wake-up call for any business. Your brand is about to take a double shot espresso… with a few sticks of TNT to stir it up.” – Mike Michalowicz, Author of The Toiler Paper Entrepreneur
“John is a rebellious leader of a new form of branding. He doesn’t pull any punches and delivers straight-forward advice you can’t afford to ignore.” – Barry Moltz, Author of Bounce!
“As a business owner, it’s easy to get lost in the crowds and noise which is why a powerful brand is crucial. Other so-called ‘brand experts’ seem to be riding a trend of what business owners see as the next ‘miracle cure.’ But John Morgan is different. Branding is a lifestyle, a signature and quite simply what he breathes on a cellular level. Don’t waste your time ‘studying’ branding with anyone else. Just read, listen and watch John. I know I do.” – Carrie Wilkerson, Author of The Barefoot Executive