4 Step Formula For Brand Success

After spending over a decade studying and working with brands, I’ve noticed some consistencies among the successful, and some consistencies among those who fail. There are many elements that go into make a brand a success. But there is a simple, yet effective formula for staying the course and making your business a success. I’ve even got a fancy pants acronym for this formula: SAMM Let’s dive into each element…


It’s one thing to have goals, it’s another to have a plan of reaching those goals. It’s absolutely astounding how many entrepreneurs and business owners have no active plan of attack for their business. They are simply winging it. Don’t chase every opportunity that comes your way. I see far too many businesses jump all over the place from one thing to the next without ever actually moving forward. Create a strong strategy that allows you to stay focused and work your plan. Anything that isn’t part of your strategy is a distraction.


The next step in the formula is to execute your plan. Take action on your ideas and implement the strategies that will move your business forward. The greatest strategy in the world won’t work unless you apply it. Action is one of the biggest keys to success. The faster you implement the quicker you will reach success.


After putting your strategy in place, you must be observant of the results you are getting. This is especially the case with marketing. When it comes to marketing, results are all that matters. That being said, it’s important to note that you aren’t just monitoring what results you’re getting, but also why you are getting them. You can’t improve on your efforts if you don’t know why something did or did not work in the first place. Monitoring your actions and results isn’t a sexy part of your business, but it’s a necessary one if you want to achieve success.


This is where the rubber meets the road. When you have a strategy, apply that strategy to your business, and monitor the results you then must make adjustments as you go based on the results you’re getting. This should be common sense really, but I see way too many businesses sit around and wonder why things aren’t working for them while they make no adjustments to their current plan. Things change. You must be able to adapt and adjust and you must be able to do so quickly. Don’t be married to one single idea or strategy. Measure the results you’re getting and modify your actions accordingly.

It doesn’t matter what business or industry you’re in, the SAMM formula applies. Keeping it front of mind will help you stay focused and execute the vision you have for your business.

  • Tracie Bennitt

    Great advice in a simple, easy to process article.  Thanks, John!

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks Tracie! I appreciate you stopping by

  • http://www.facebook.com/gladys.monge Gladys Ivonne Monge

    Would love to share in FB page if you don’t mind? Great Article John, if you are ever in the Lone Star State, near Fort Hood/Central TX  Look me Up!

  • http://www.JohnMichaelMorgan.com John Morgan

    Gladys, feel free to share away! I hope to be in TX sometime this year. All depends on who wants me to speak at their event!

  • http://www.stephenmelancon.com/ Stephen Melancon

    Hello John. Another great post in your signature: simple, effective and actionable. Your sentence “Anything that isn’t part of your strategy is a distraction.”, really hit home for me. There are so many potential distractions, but your success is dependent on relentless focus on your strategy. Thanks for this one, I needed the reminder.

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks Stephen! That sentence was actually a good reminder for myself. It’s so easy to become distracted. 

  • http://www.facebook.com/donna.merrill Donna Merrill

    I enjoyed this post especially when you said that most entrepreneurs have no plan of attack strategy.  I find that too.  So many wander off their path and not complete their goals.  One must stick to a plan with blinders on until completed, ignoring the bells and whistles of social media.  I also like what you said about monitoring – yes it’s not the sexy part, but is important to stay on your road.  Thanks for the great post!
    Donna Merrill

  • Priscilla Taylor

    Where do you start if you’re trying to come up with a strategy?

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks Donna! Your points are spot on

  • http://www.JohnMichaelMorgan.com John Morgan

    Priscilla that’s a big question. First start with your goals and then map out a plan to reach them. Make sure every action you take in your business is one that moves you closer to your goals. 

    I’d also recommend finding a coach or mentor who can help you create a strategy and show you the way. 

  • Joel Widmer

    I’ve spent so much time trying to make it more complicated than this but always come back to your 4 step strategy. Fantastic insight as usual John! 

  • http://www.JohnMichaelMorgan.com John Morgan

    Haha! Man, I’ve tried to make it harder as well. It’s amazing how much we want to complicate things. Thanks for the comment!

  • http://www.janicemobsby.com/ Janice mobsby

    Hi John,
      What great words you are sharing..Everyone should set goals and take action on them. I think some may set their’s a little too high and are never able to complete them..take action on them. Should start small and go from there. Your 4 step formula is a great way to get things done.

    Thanks John..

  • dannygriffin

    Monitor and modify…exactly what the Japanese philosophy of kaizen is…slow steady continuous improvement…great post Johnny Boy!

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks Janice. I think some people may set their goals too high, however I believe that if your goals don’t scare you they aren’t worth it.

  • http://www.JohnMichaelMorgan.com John Morgan

    I’m a big fan of kaizen! No surprise to me that you are as well. Let’s chat soon, we got cut short last time!

  • http://www.facebook.com/dannyboygriffin Danny Griffin

    Busy rooting for the Preds now that the Bs are golfing…:)

  • http://www.JohnMichaelMorgan.com John Morgan

    hahaha! How about them Preds?!? It’s so awesome to see them get to the next round. When they are “on” I’m not sure they can be beat. Only problem is they aren’t “on” enough LOL

  • http://twitter.com/jaycoopertweets Jay Cooper MD, BLOOM

    Very good blog. Most important point for me is “it’s important to note that you aren’t just monitoring what results you’re getting, but also why you are getting them”.

  • http://www.JohnMichaelMorgan.com John Morgan

    Thanks for the comment Jay! Glad you enjoyed the post

  • Shahud Shami

    Impressive, crisp and to the point!

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