After owning several businesses and consulting/coaching with hundreds more, I’ve noticed that there’s an extremely simple formula or template or whatever you want to call it, to making business work. It all boils down to 3 simple steps. Now, I know what some of you are thinking…there’s more to business than 3 steps!
Of course there is Mr Fancypants. But business at it’s most simple form and at it’s core comes down to just 3 steps.
They are as follows:
Step 1: Generate Leads
This is where most businesses fail. You must have a system for generating leads and getting people into your funnel. Most businesses have no such system and sadly some of those who do, don’t know what to do with them.
Generating leads isn’t the only factor…the quality of leads is very important. You generate leads by offering value to people. People aren’t numbers on a spreadsheet.
They are real and they have needs. Solve those needs and you’ll have more leads than you can shake a stick at. (I don’t know what that means, but it’s an old saying a lot of people in Tennessee use. I don’t get it)
Step 2: Convert Leads to Sales
All the leads in the world won’t do you any good if you can’t convert them into sales. You should have a system for this as well, and it’s an area of your business that should always demand a certain amount of attention and focus. Once someone is in your database the real work begins.
You must continue to create value for them and become a resource for them. One of the key principles in my book Brand Against The Machine (aff link) is position yourself as a resource, not a service provider. (Tweet this.)
Don’t just pitch over and over. Help people. Provide value to them. It’s amazing what being cool to people will do for conversions.
Step 3: Deliver What You Promised
This part is actually easy. Meet and exceed customer expectations. Give them what you promised to give them.
When you do a great job with step 3 then getting referrals, repeat business, and so on, become a natural part of the process. The only way to screw this step up is if your product or service isn’t of high quality or if it flat out sucks. Make sure you’re filling a need and there’s a passionate market for your product or service.
It doesn’t matter what business you’re in these 3 steps apply. (First person in the comment section to cry “but my business is different” gets a punch in the jeans) Is this formula ridiculously simple? Yes. Guess what? Business doesn’t have to be hard. People make it harder than it has to be.
Focus on these 3 steps and I promise you if you do a great job at these 3 everything else in your business will fall into place.
Stop worrying about your blog theme, what color your logo should be, and if you should use Google Plus. Focus on kicking butt in these 3 areas. Try it for just 45 days and watch what happens to your business.
It’s like a magic bullet…without the bullet…or magic.