Does Your Business Have A Reason To Exist?

Does Your Business Have A Reason To Exist?

Posted on 20. Jan, 2012 by .

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Does your business have a reason to exist in the marketplace? It’s not an easy question to answer because for most people the answer is no. I’m not talking about your reason ‘why’ in that you’re doing business to provide a great life for your kids. I’m talking about justifying the space your business takes [...]

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3 Steps To Making Any Business Work

3 Steps To Making Any Business Work

Posted on 16. Jan, 2012 by .

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After owning several businesses and consulting/coaching with hundreds more, I’ve noticed that there’s an extremely simple formula or template or whatever you want to call it, to making business work. It all boils down to 3 simple steps. Now, I know what some of you are thinking…there’s more to business than 3 steps! Of course [...]

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How To Under-Promise And Over-Deliver Your Way Out Of Business

How To Under-Promise And Over-Deliver Your Way Out Of Business

Posted on 13. Jan, 2012 by .

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Under-promise and over-deliver. How many times have you heard that phrase? Chances are if you’ve been in business longer than a week, you’ve heard it at least once if not a dozen times. This business “tip” is very dangerous advice. Allow me to explain… It’s not the over-delivering part that is dangerous. Over-delivering and WOW-ing [...]

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Oops! Your Brand Is Showing

Oops! Your Brand Is Showing

Posted on 10. Jan, 2012 by .

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Like it or not, you’re on display 24/7. You can thank Al Gore for that. The internet has made it so that your brand is always showing. Hopefully, this isn’t an issue. But at the very least you must be aware of this fact at all times. Truth be told, the internet didn’t put our [...]

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10 Triggers Of Brand Influence

10 Triggers Of Brand Influence

Posted on 03. Jan, 2012 by .

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There are a lot of factors that influence people’s buying decisions. Too many, in fact, to list here because it’s against my religion to write a blog post that is over 2,000 words. Instead, I’m giving you some of the basic triggers that cause people to be more likely to buy your product or service [...]

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The Shocking Truth About Engagement

The Shocking Truth About Engagement

Posted on 13. Dec, 2011 by .

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You don’t have to look very far to see someone preaching about the importance of engagement when it comes to social media. Blasting your message into cyberspace without interacting with your audience means you missed the “social” part of social media. Conversations build relationships and that’s what makes social media so successful. But simply being [...]

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