You’re looking to increase the size of your audience and you see someone who’s already got a decent size audience. It only makes sense that if they would promote your product or service to their existing audience, it will help you grow your own audience and make sales. This happens in business every single day [...]
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Does your business have a reason to exist in the marketplace? It’s not an easy question to answer because for most people the answer is no. I’m not talking about your reason ‘why’ in that you’re doing business to provide a great life for your kids. I’m talking about justifying the space your business takes [...]
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After owning several businesses and consulting/coaching with hundreds more, I’ve noticed that there’s an extremely simple formula or template or whatever you want to call it, to making business work. It all boils down to 3 simple steps. Now, I know what some of you are thinking…there’s more to business than 3 steps! Of course [...]
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How To Under-Promise And Over-Deliver Your Way Out Of Business
Posted on 13. Jan, 2012 by John Morgan.
Under-promise and over-deliver. How many times have you heard that phrase? Chances are if you’ve been in business longer than a week, you’ve heard it at least once if not a dozen times. This business “tip” is very dangerous advice. Allow me to explain… It’s not the over-delivering part that is dangerous. Over-delivering and WOW-ing [...]
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Like it or not, you’re on display 24/7. You can thank Al Gore for that. The internet has made it so that your brand is always showing. Hopefully, this isn’t an issue. But at the very least you must be aware of this fact at all times. Truth be told, the internet didn’t put our [...]
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There are a lot of factors that influence people’s buying decisions. Too many, in fact, to list here because it’s against my religion to write a blog post that is over 2,000 words. Instead, I’m giving you some of the basic triggers that cause people to be more likely to buy your product or service [...]
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You don’t have to look very far to see someone preaching about the importance of engagement when it comes to social media. Blasting your message into cyberspace without interacting with your audience means you missed the “social” part of social media. Conversations build relationships and that’s what makes social media so successful. But simply being [...]
