A lot goes into crafting a strong marketing message. There are so many factors that determine if a marketing campaign will be a success or fall flat on it’s face. In my experience, there’s one factor that trumps the rest. It’s not talked about often and the only reason I can come up with for [...]
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After spending over a decade studying and working with brands, I’ve noticed some consistencies among the successful, and some consistencies among those who fail. There are many elements that go into make a brand a success. But there is a simple, yet effective formula for staying the course and making your business a success. I’ve [...]
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Social media can be a great asset to your business. It can greatly help you market your product and services. It can also screw up other areas of your marketing campaigns if you’re not careful. One point I drive home in my book Brand Against The Machine (is it considered a shameless plug when it’s [...]
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Credibility is under-rated. Yet, your brand identity is greatly defined by it. The marketplace is crowded and the vast majority of people taking up oxygen have no credibility whatsoever. There’s a blogger in my town for example, who writes about ‘how to make a living blogging’. He has a 9-5 day job and should be [...]
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Attention. Everyone’s fighting for it, few are getting it. Even worse, most businesses don’t know what to do with it when they get it. It’s a wasted opportunity and it needs to stop. People are bored to death. We (meaning me and the rest of the world) are begging to be entertained. No one wants [...]
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Why would you ever want to fire a client? Not all clients are created equal. Some aren’t worth the headache and hassle. One bad client can do quite a bit of damage to your business. Consider this… A bad client will take your focus, time, and energy away from good clients. A bad client will [...]
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Action. It’s the most powerful word in business. It’s also the thing we want our prospects to do most. Take action. After all, the purpose of marketing is to get prospects ready to take action, by purchasing your product or service. What moves your prospects to action? First off, you must really understand WHO your [...]
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